Challenge
Avalon Centre needed to gain both awareness and support for their ‘Homes For The Homeless’ initiative. The initiative was created to raise enough funds to purchase a home for a homeless family to help get their life back on track.
Idea
An integrated campaign designed to give a bit of perspective on the struggle of homelessness, showing the contrast between ‘normal’ living and the realities of homelessness. The entire campaign was put together at no cost to Avalon.