With the already established cleaning and stain removal power of OMO, a new product launch with the added benefit of soft floral scents gave way to a beautifully crafted idea. The Scent of Clean.
The execution was brought to life using multiple skills from unusual artisans. Local milliner Wendy Scully created handmade flowers from beautiful vintage silks and real buttons that were then photographed to create the impactful flower images. The typeface was hand crafted using string that was dyed to the exact colour and then shaped individually into single letters and photographed to represent thread. The large amount of white space was integral in the overall look and feel as it gave a sense of feeling clean and uncluttered.