Brief
To celebrate the hard work and passion that Teachers put into their jobs every single day, with the goal of raising the awareness of Kilvington Grammar by association.
Strategy
One day isn’t enough to show our gratitude, so we made a month-long celebration. We produced a social film using a ‘spoken word slam’ format, to showcase the teachers and students from the school. Posters and other social posts were created to support the campaign film.
Results
Extremely positive feedback from parents and staff, with over 90,000 views across Facebook alone. The campaign has also picked up press from a variety of national and international publications.